 Advertising Budget Needs a Squeeze?
by: Helena D'Mellow
Stretch your dime and reach your maximum audience with cheap and effective advertising methods. Look for ways to get the most for your money.
It sound obvious, but let your fingers do the walking with the yellow pages! Your yellow pages ad is a great way to advertise your services and products in addition to basic contact information promoting specials. Unlike newspaper advertisements, it will be in print and available to your customers for an entire year.
If you have a website, offer printable coupons for particular products and services. Having your own website gives you the flexibility to change out the promotions at your discretion. Lure in existing customers with customer only specials or bring a friend discounts.
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| Ten Myths About Conflict
by: Helena D'Mellow
When you think of the word “conflict,” what comes to mind? For some people, it’s a negative situation that should always be avoided. For others, conflict is not such a bad thing and can result in heal...
| | Managing Aggressive People
by: Marsha Petrie Sue
The Five-Step Plan to Conquer the Fear of ApproachAggressive people are at home and at work. They can push you into a corner of defeat and make you feel overwhelmed. Conquer them by changing yo...
| | Attracting Clients to Fall in Love With
by: Andrew Finkelstein
Imagine you’re looking for love and your cousin wants to set you up with someone from her office. After she describes him to you, you wonder why she ever thought he’d be for you. However, just to be p...
| | Ring in the Retail: The KEY to Capitalizing on Retail Sales
by: Shannon Wells
Ready for your retail sales to skyrocket? During the winter months, our technicians are so busy with “holiday up-do’s” and “nutmeg peels” that they may forget one of the most important revenue ...
| | The Gender Divide: Skills for Handling Gender Differences
by: Marsha Petrie Sue
Typically, men were socialized to be independent. Playing competitive sports and learning to be in control was the message they heard in their formidable years. Women were raised to build relationship...
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